Hour Race Sponsors
When I first started the Original 24 Hours of Canaan in 1992, I figured
that entry fees for the race would more than cover my expenses and that
any sponsorship sales would be gravy, icing on the
cake, pure profit. Boy, was I wrong. I had WAY underestimated
the costs of producing the race. I lost money for the
first three years, trying to grow the event into a profitable enterprise.
In hindsight, its clear to see that without the financial support
of sponsors, this awesome event would not have been possible. I would
have gone belly-up. Thats just the plain truth of
Despite the size of this event (and in many ways because of the size
of this event), sponsorships have become a vitally important. Financial
support from our sponsors covers nearly half of our operating budget.
In a very real sense, they make our races happen and they keep the cost
of entry fees down.
What do sponsors get out of all this? They get to give something back
to the hard-core, grass-roots riders and racers who have made them successful.
They get to spend time with you and get to know the folks that make
up their market. And, they get to have you know them as more than a
just a good brand name but also as companies that share your core values
and your love for the sport.
Granny Gear Productions has earned one of the best reputations in the
industry by adhering to high standards of quality and service. When
we court sponsors, we go for companies who represent these same ideals.
Take a look at the list of logos on this page. Can you point to one
company that hasnt built their success on their undisputed dedication
to quality? Doesnt it make you proud to have companies like these
sponsoring your event?
In this day and age of competitive, consumer driven markets, brand loyalty
is the name of the game. Here are the brands that you can feel good
about being loyal to because they share your enthusiasm for this great
sport and they recognize the impressive effort that you and your teammates
are about to undertake. Theyre
here to support you. Theres no real reason not to return the favor.