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2007 EAS 24 Hours of Moab webcast
Tech/Expo tales

General Race Info >>>
eas

EAS: You're Not Done...

...Until you have your Myoplex bar to refuel and repair damage done to muscles at the cellular level. At least, that's they way EAS puts it.
And why should mountain bikers care? Apart from the fact that the product works, EAS has proved a major supporter of 24-hour mountain bike racing in the USA this year. "I'd personally like to see the riders at my events purchase EAS products, if for no other reason than their support helps me to keep putting on races. They support us, we purchase their products. It's that simple," said Laird Knight, the proprietor of Granny Gear Productions.
EAS is sponsoring the 24 Hours of Moab as part of their eight-stop EAS Endurance Tour.
"This race is awesome! There's a great atmosphere here, and I can see why it has the reputation of one of the premier bicycle races in the USA. We're really happy to be a part of it," said EAS representative Nick Ziebath as he passed another rider a handful of essential recovery nutrients.
eas.com/endurancetour

Nick Ziebath of EAS hands a cup of liquid recovery to a tired racer.  

Toyota FJ

Toyota Trail Crew in action at Moab

Jacob Mellady, 9, of Albuquerque, New Mexico, was rather taken by the Toyota FJ Cruiser off-road vehicles on display at Moab. But the FJ vehicles were not only on display. They shuttled media photographers out to remote parts of the course, and spectators at the race were invited to make test drives.
After nightfall on Saturday, the FJ Trail Teams booth erected a giant video screen and entertained a crowd with offroading videos. It was a welcome and fun part of the tent city.

toyota.com/fjtrailteams

   

Dave-n-Sid

SRAM Launches new SID RockShox fork
The product might look good, but how does it work? SRAM cut straight to the chase at Moab, getting journalists to test the new SID suspension fork from RockShox in a real live race context. Product testing simply does not get any more rigorous than this. "It's an experience launch," said SRAM's David Zimberoff (pictured).
SRAM has organized four teams for the EAS 24 Hours of Moab, each team comprising journalists, pro riders, and SRAM staff. 12 journalists, including an international contingent flown in from Italy, Belgium, Germany and the UK, joined those from the leading US publications for this event. "We teamed up with the Subaru/Gary Fisher
team, who will provide the pro riders," explained Zimberoff, adding, "We're excited about this, it's our first year as an official sponsor of this event and we're having a great time. It's a beautiful desert venue, and the atmosphere is great. We've got our Camp SRAM set up behind our tech trailer: there's a fire pit in the middle, sleeping trailers around the edge, and we had a chef from Chicago drive 1700 miles with a refrigerated trailer to provide food for us all." As always, SRAM does it in style!
sram.com

SRAM's David Zimberoff gets friendly with SID, mascot for the latest RockShox fork  
 

 

   
   
 

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