New Venue, Same Sponsor, Same Fun:
DAVIS, WEST VIRGINIA—The more things change, the more they stay the same. This year, the world's original 24-hour mountain bike team relay race is proud to have Toyota return as Title Sponsor. The race, now called The Toyota 24 Hours of Snowshoe, will be held June 10-11 at its new venue in Snowshoe, West Virginia.
The connection between Toyota and the 24 Hours of Snowshoe event makes more sense than ever, said George Corns, director of marketing for Central Atlantic Toyota. "More than 20% of all 24 Hours of Snowshoe participants drive trucks. In the arena of off road performance, Toyota's full size Tundra has been named '4X4 of the Year' by 4-Wheeler and Off-Road Magazine. And Motor Trend Magazine named Tundra 'Truck of the Year,'" Corns said. "We think that's a good fit."
"Toyota also has several new models designed for people who are young at heart: the new ECHO, the MR2 Spider and the new Celica, for example. We are very interested in showing these new models to a youthful group of people like the participants and spectators at the 24 Hours of Snowshoe," Corns said.
The Toyota dealers of West Virginia are especially supportive of the sponsorship, Corns noted. "They know what a world-class event this is and they really get behind it," he said.
Toyota's support means a lot to the participants and producers of the race, said Laird Knight, president of Granny Gear Productions, the sports marketing company that produces the 24 Hour Race Series.
"Thousands of mountain bikers have raced with us over the years. They have a strong sense of ownership about the 24 Hour Race Series; having a great company like Toyota support the 24 Hours of Snowshoe gives them all a sense of pride," Knight said. "It also says a lot about how much Toyota cares about its customers: when they say 'Making it Happen. Everyday,' they mean it."
Knight announced in November that the event would move from Canaan Valley to Snowshoe for its 2000 edition. Snowshoe Mountain Resort has more lodging, lots of restaurants, and a fabulous trail system. "It's a great venue with killer terrain," Knight said. "And the folks at Snowshoe wrote the book on Hospitality."
The 2000 24 Hour Race Series includes: The Toyota 24 Hours of Snowshoe (Snowshoe Mountain Resort, West Virginia, June 10th and 11th); The 3rd Annual 24 Hours of Tahoe (Northstar-at-Tahoe, California, August 26th and 27th); and The 6th Annual 24 Hours of Moab (in an area called "Behind the Rocks" in Moab, Utah, October 14th and 15th).
In addition to Toyota, other event sponsors include The American Lung Association, BIKE Magazine, West Virginia Tourism, NiteRider Technical Lighting Systems, Platypus Flexible Hydration Systems, Therm-a-Rest, Patagonia, Rock Shox, and Cane Creek Cycling Components. For more information, you can go online with Granny at www.grannygear.com.
Granny Gear Productions, based in Davis, West Virginia, has been producing mountain bike events since 1983 and created the 24 Hour mountain bike racing format in 1992. Races are conducted relay-style and emphasize teamwork, camaraderie and fun. Last year's 24 Hours of Canaan event attracted 2,000 participants and more than 20,000 spectators.
Granny Gear Productions, Inc.
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